| Today's headlines
MarketingAncillary revenue is key in challenging timesIf it doesn't move for five minutes, we will sell it. So says Mango CEO Nico Bezuidenhout. The creation of ancillary revenue streams by airlines has become an essential weapon in the low cost airline arsenal not only as a tool to maintain sustainably affordable fares but, more recently, as a pivotal income channel in an industry hit by the challenging economic climate. Power to the people: The new era of blogs and social network marketing - Traffic Integrated Marketing [Jonty Fisher] In modern marketing, word of mouth is crucial to the success of your product or service. It's accepted that 10% of us influence the purchasing behaviour of the other 90% - a scary thought when you consider the potential power that this 10% wields for your brand. Advertisement:
AdvertisingOgilvy takes Coke Brrr to next level It's not often that a commercial works its way into the fabric of society and becomes a universally adopted catchphrase. Such was the success of the Coke Brrr campaign, developed and launched by Ogilvy Johannesburg last summer, that phase 2 was awarded to the agency. The same concept is amplified by the second phase, extending the campaign and giving it greater depth and legs. Diamond Status treadmills in Planet Fitness Discovery Vitality members received VIP treatment in the most unlikely of places courtesy of Unlimited subsidiary TLC - the treadmills at Planet Fitness. The members' regular exercise routines were given a very noticeable make over, as hundreds of treadmills at 14 Planet Fitness gyms around Cape Town and Johannesburg were transformed. Loeries scholarship to nurture grassroots creativityThe Loeries Scholarship was awarded this year for the first time to enable a talented student from a disadvantaged background to further their studies in communication design at a tertiary institution. The scholarship has the broader aim of increasing awareness of the creative industry as a career path for disadvantaged students and to increase the flow of creative talent into the industry. Louis Gossett Jr. reminds us to 'keep it real' in the new Windhoek campaign - The Jupiter Drawing Room Hollywood legend, Louis Gossett Jr., is the hero of the new Windhoek Lager 'keep it real' TV campaign. After a gruelling seven-day shoot in South Africa and Namibia, the new commercial featuring Gossett recently debuted on our screens. The campaign was conceptualised and produced by The Jupiter Drawing Room Cape Town and directed by award wining director, Greg Gray of Velocity Films. Draftfcb brands more towers for FNB, enlivens Bloem's skyline - Draftfcb (South Africa) Draftfcb Johannesburg has branded four more cooling towers for First National Bank as the bank gears up to celebrate and welcome visitors to the 2010 FIFA World Cup. AMASA launches updated, funkier websiteAMASA has unveiled its new and improved website at www.amasa.org.za. The new site marks a dramatic improvement in appearance, content, navigability and accessibility with a new format which will allow AMASA effortless future expansion. The launch of the site coincides with the introduction of AMASA's bursary scheme and the opening of entries for the 2009 Roger Garlick Award. Once on the site, users are able to download the Roger Garlick entry form, the AMASA membership form, and view 2007's winning Roger Garlick entries.
BrandingRevlon Realistic gives away R20,000 cash - Expanding Branding Revlon Realistic has just completed yet another successful Instore Campaign giving away R20,000 Cash to one Lucky Winner, Betty Green, from Gillits in KZN. End-of-year talent boost at The Brand Union - The Brand UnionAs most companies tighten their belts during the credit crunch and put a freeze on hiring, The Brand Union has found itself in the fortunate position of being able to boost its talent pool with six more employees this month. Advertisement:
| Digital | |  |
SME Survey 2008: ADSL comes of ageFive years since its launch, ADSL has finally replaced dialup completely as the connection of choice for the South African SME. This was among the key findings of SME Survey 2008 on the use of information and communication technologies by small to medium South African companies. "Acceptance of ADSL connectivity has been rapid since its introduction in 2003; in 2005, SME Survey anticipated that it would steadily replace dialup as the connection of choice, but the speed of acceptance has been surprising," says Goldstuck.
| Education and Training | |  |
Konitek Training & Development receives recognition at ROCCI/FNB Business of the Year 2008 Awards - Konitek Training & Development cc The Roodepoort Chamber of Commerce and Industry - ROCCI 2008 Business of the Year Awards, adjudicated by the South African Institute of Professional Accountants was presented at a Gala Banquet co-hosted by First National Bank (FNB) and ROCCI on Saturday, 15 November, 2008 at Montecasino. AFDA Annual Students Film Festival - AFDA AFDA is about to have its Annual Students Film Festival. This has always been the debut platform for big international AFDA winners!
| Exhibitions | |  |
Scan Display makes history with a record five EXSA awards - Scan Display Scan Display Solutions has ended the year on a high note with five wins at the Exhibition & Event Association of Southern Africa's (EXSA) year-end function held at Expo Centre on 13 November 2008. Look & Feel Good Expo appoints Marcus Brewster Publicity - Biz Events South Africa's only all-encompassing premium health, wellness and lifestyle event, Look & Feel Good Expo, has engaged Marcus Brewster Publicity as its agency of record. Advertisement:
| Media | | | Recruitment - Advertising, Marketing, Public Relations, Media Sales | |  |
The next step for social media[Mike Stopforth] The honeymoon is over. Much of the hype and noise surrounding social media and its meteoric rise (especially in the USA) has abated. Perhaps owing to the global economic crisis, arguably due to the apparent lack of sustainable business models and possibly as a result of some semblance of reasonable thinking, we're no longer reading about $1.6 billion investments in YouTube and $15 billion Facebook valuations.
| Mobile | |  |
Moneyweb launches breaking news SMS service - Strike MediaMoneyweb, South Africa's leading source of independent financial and investment information, has partnered with mobile marketing companies Strike Media and OptionAds to launch an SMS news service designed to keep decision makers in touch with key market news, wherever they are. Mobile game now with added football community SMS feature - Starfish MobileStarfish Mobile Nigeria has teamed up with Zain, a major mobile Telecommunications company, to launch the latest football community mobile news alert feature based on the top European teams. MMS and SilverstoneCIS confirm mobile marketing alliance - Multimedia SolutionsMultimedia Solutions and SilverstoneCIS have partnered together to form a strategic alliance to deliver an integrated mobile marketing offering to the market. Their unique value proposition includes the strategy, services and technology required to assist advertising agencies and brands in utilising the mobile channel to effectively reach consumers.
| Promotions | |  |
"Where Were You?" postcard campaign - Grapevine Media Do you remember when Joe 'S'dumo' Mafela made S'Gudi S'Nice a household catchphrase? What about the very colourful television screen test pattern always accompanied by that 'melodius' "bleeeeeeeeeeeeeeeeeeeep"? If you do, then you're bound to indulge in the massive trivia vault of local broadcasting memories being served up on the brand new trivia game show "Where Were You?". Advertisement:
| Radio | |  |
Radio industry launches RAB[Tshepiso Seopa] A new South African industry body, the Radio Advertising Bureau (RAB), was launched during the South Africa Radio Forum 2008, which took place at Johannesburg's Sandton Convention Centre on Friday, 14 November. RAB will guide advertisers and their agencies in the more effective use of radio as an advertising medium as well as advise them on the more effective use of radio as a communications tool. Annual Christmas Wish launchesBring your tissues and brace yourself for 94.7 Highveld Stereo's Rude Awakening Christmas Wish list initiative which is bound to bring a tear to the eye while driving or at the office as the morning team help change the lives of those less fortunate. Shado Twala joins Heart 104.9FM - Heart 104.9 Heart 104.9FM is proud to announce another major addition to their on-air talent pool. Shado Twala now hosts Shado's Sundays from 2pm to 6pm every Sunday.
ResearchThe 2009 30th SAMRA Conference rates remain unchanged! - SAMRA2009 sees SAMRA Conference Celebrate its 30th year! Reflecting back upon what we've learned, and celebrating how far we've come...
| TV | |  |
Askies?! What do you know?From 16 January 2009, SABC 2 will screen a brand new local sitcom 'Askies'. With 11 official languages and a handful of quirky but determined students, the sleazeball from upstairs, and, of course, their Afrikaans-speaking Zulu teacher all contribute to the question Askies asks: 'Will they ever learn to understand one another?' |
| | Ornico new ad showcase |  | |
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| | Galleries | | Inaugural Bookmark Awards
 
More | | More... | | |
| | Forums | | Sixteen days of activism against violence against women
The radio ad on SAfm only describes the problem and pays lip service to activism. I challenge the copywriters and the media managers who are involved in the campaign to come up with solutions or invitations to real activism. What is your view? | | More... Submit a Forum | | |
| | People on the move | | | New appointments at Traffic Integrated Marketing - more info | | Essential Media appoints Marius Maritz - more info | | More... Submit a Person | | |
| | Events to diarise | Accelerate your marketing in 2009 Tangence - International, 21 November
This live webinar will discuss issues such as the latest marketing trends, prioritizing the marketing programs, and making the most out of your marketing strategies and plans. | | | Photoshop applied Teach Me Photoshop - Pretoria, 22 November
This course takes a deeper look at layers, image manipulation and other advanced techniques - advanced sharpening, fixing photos, fixing flat lighting conditions and adding/removing objects from an image. | | | Get the best out of Microsoft Project Front Foot - Johannesburg, 26 November
This three-day Get the Best Out Of workshop gives delegates the confidence to efficiently organise and track tasks and resources. | | | AAA School of Advertising Creative Showcase AAA School of Advertising - Johannesburg, 26 November
Come view our latest collection of talent on display at the Johannesburg Campus showcase event | | | Revitalise your inner entrepreneur Small Business Forum - Johannesburg, 27 November
With the world's economy not at its healthiest, most people are feeling the pinch. In times like these, as a small business it is often hard to remain optimistic. | | | Beginner's guide to online marketing Webexposure - Cape Town, 28 November / Johannesburg, 3 December
Learn how to make R1 Million online in just 12 months. | | | TV presenting, acting and voice-over workshop Thuthuka Casting - Johannesburg, 28 November
Learn everything from script reading and writing to advertising and presenting in two-days. | | | How Germany won the world cup of internal branding BrandOvation - Johannesburg, 3 December / Johannesburg, 28 January / Johannesburg, 26 February / Johannesburg, 18 March
This half-day seminar, presented by international brand leadership expert, Dr Nikolaus Eberl examines the internal branding program that Germany applied to turn a nation of brand pessimists into a team of brand evangelists. | | |
| | Upcoming events | Call centre workshop Ledon cc - Pretoria, 18 November 2nd Annual Banking The Underbanked Conference IQPC - Midrand, 18 November Customer Feedback Conference International Quality and Productivity Centre - Johannesburg, 18 November How to create and maintain your own web site Eridge Marketing - Randburg, 18 November Microsoft Excel - intermediate to advanced Insite - Johannesburg, 18 November Create your own professional brochure Language Centre - Stellenbosch, 18 November Orientation to Management CBM Training - Cape Town, 18 November Dealing with difficult people CBM Training - Durban, 18 November Microsoft Excel 2003: Level 1 Toyota Tsusho Centre of Excellence - Johannesburg, 18 November Evidence during disciplinary hearings Labournet Holdings (Pty) Ltd - Johannesburg, 18 November | More... Submit an event | | |
| | Jobs offered | Specialising in Media Sales, Advertising
and Marketing placements |  |
| Senior Marketing/Communications Account Manager - Cape Town
Senior marketing and PR account manager required within ICT agency. read more
| Experienced Freelance Designer - Sandton
A very experienced freelance designer is urgently required on-site for a two-week contract at a hectic studio. Must be experienced on PC or bring your own Mac. read more
| Advertising, Media & Events Sales Professionals - Cape Town
SkyMED!A a leading publishing house and events organiser offers opportunities in the media industry for career focused individuals with the determination to make the difference. read more
| | SQL Database Administrator - Bryanston | | Flash Animation Expert/Graphic Designer - Edenvale | | Head of Strategic Marketing - Johannesburg | | Web Developer - Cape Town | | CRM/Marketing Assistant - Cape Town | | Online Web Editor - Pretoria | | Designer - Cape Town | | | | |
| | Quotes | | | "Great designers seldom make great advertising men, because they get overcome by the beauty of the picture - and forget that merchandise must be sold." - James Randolph Adams | | More... Submit a Quote | | |
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